Farfetch does high-end fashion differently, partnering with independent boutiques around the world to offer the unique, the offbeat and the coveted. So while the rest of the world follows, the Farfetch fan does the opposite. 

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We created a luxury global print and OOH campaign, from that Sunset Boulevard poster site to the hallowed pages of Vogue. And hundreds of people joined the Unfollow movement by turning their back on their socials.