Jo Forel
farfetchAW15_02 copy.jpg

Farfetch AW15

 For the second season of our Farfetch campaign, we cast the real unfollowers of the world in the starring roles. Not your typical models, these five are taking an unexpected path from campaigning against food waste to Olympic torch-bearing.  Shot in their studios, workshops, airfields and racetracks, our unfollowers also featured in short social films and longer-length online interviews. The campaign was rolled out globally from the pages of Vogue to the billboards of Sunset Boulevard.

For the second season of our Farfetch campaign, we cast the real unfollowers of the world in the starring roles. Not your typical models, these five are taking an unexpected path from campaigning against food waste to Olympic torch-bearing.

Shot in their studios, workshops, airfields and racetracks, our unfollowers also featured in short social films and longer-length online interviews. The campaign was rolled out globally from the pages of Vogue to the billboards of Sunset Boulevard.

farfetchAW15_02.jpg
farfetchAW15_03.jpg
farfetchAW15_04.jpg
farfetchAW15_05.jpg
farfetchAW15_06.png