Jo Forel
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Apple

 ‘Hello, World!’ is a rite of passage for every coder.  It’s where every app begins. And apps really can change the world.  WWDC is Apple’s eagerly awaited, hugely high-profile developers conference.  We created the concept, writing and identity for the entire event, 2000 line poster included. People got excited. They decoded. They painted their nails. And D&AD gave us a pencil.

‘Hello, World!’ is a rite of passage for every coder.

It’s where every app begins. And apps really can change the world.

WWDC is Apple’s eagerly awaited, hugely high-profile developers conference.

We created the concept, writing and identity for the entire event, 2000 line poster included. People got excited. They decoded. They painted their nails. And D&AD gave us a pencil.

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