Jo Forel
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Farfetch SS15

 Farfetch is a luxury fashion website that lets you shop for rare pieces at three hundred boutiques around the world. It’s great. But they’d never advertised before. So nobody knew.  We launched a campaign that captured the originality and sartorial flair of the Farfetch fans. The ones who refuse to be spoonfed by Vogue. Who unfollow.  The campaign showed models quite literally turning their back on the rules of fashion. No predictably famous faces. No pouts. Just unique clothes speaking for themselves. And it led to a whole army of newly recruited unfollowers.

Farfetch is a luxury fashion website that lets you shop for rare pieces at three hundred boutiques around the world. It’s great. But they’d never advertised before. So nobody knew.

We launched a campaign that captured the originality and sartorial flair of the Farfetch fans. The ones who refuse to be spoonfed by Vogue. Who unfollow.

The campaign showed models quite literally turning their back on the rules of fashion. No predictably famous faces. No pouts. Just unique clothes speaking for themselves. And it led to a whole army of newly recruited unfollowers.

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