Jo Forel
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Hobbs

UI/UX

 We won the Hobbs account at Droga5 in Summer 2015. They were a reliable, beautifully made clothing brand in danger of seeming frumpy.  So we pushed against the high street's obsession with sweatshop sweatshirts and eternal youth. We repositioned Hobbs as a brand that celebrates the woman: the intelligent adult who doesn't need to shout to make herself heard.

We won the Hobbs account at Droga5 in Summer 2015. They were a reliable, beautifully made clothing brand in danger of seeming frumpy.

So we pushed against the high street's obsession with sweatshop sweatshirts and eternal youth. We repositioned Hobbs as a brand that celebrates the woman: the intelligent adult who doesn't need to shout to make herself heard.

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