Jo Forel
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Boots change one thing

 Every year 60% of people break their new year’s resolutions in the first week, because they try to improve about ten things at once. So we launched a new campaign encouraging people to just change one thing.  It was rolled out across tv, print, online and direct mail, helping 500,000 people quit smoking, David Cameron included.

Every year 60% of people break their new year’s resolutions in the first week, because they try to improve about ten things at once. So we launched a new campaign encouraging people to just change one thing.

It was rolled out across tv, print, online and direct mail, helping 500,000 people quit smoking, David Cameron included.

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