Jo Forel


b. 1986, HK.



_Covent Garden
_Hip Hotels
_Johnson & Johnson
_Marks & Spencer
_The Observer
_Procter & Gamble
_Pundersons Gardens
_Virgin Holidays

Jo Forel is a small but senior freelance writer.

She emerged from Central Saint Martins with a bad haircut, a degree and a job at Mother. She spent five happy years there, working on clients from K-Y to the Observer. Most notably, she was on the pitch-winning team for Boots, collaborating with the likes of David Lachapelle to overhaul the brand. Next came three years at Saatchi & Saatchi where she enjoyed having her own door, and a stint as the only senior team at Droga5 London where she helped win and creative direct the global Farfetch and Hobbs accounts. Most recently, she was at Apple for a year and a half, creating the D&AD award winning campaign for their WWDC developers’ conference. 

A keen adventurer, Jo was a finalist in the prestigious Bradt/Independent on Sunday Travel Writing Competition for her account of campaigning for Obama in Pennsylvania and won the Best Unpublished Author prize in 2012. 

A story about a drunk Peruvian was published in Bradt’s volume ‘The Irresponsible Traveller’, alongside pieces by Michael Palin and Dervla Murphy.

Jo has just returned to London after completing a one year round the world project with her husband and two small children. They write about kids, food and travel, whilst gathering research for other related projects. They've been to Nepal, India, Sri Lanka, Thailand, Vietnam, Cambodia, Singapore, Sydney, Chile, Mexico, Cuba, France, Switzerland and Italy.

Follow the adventure here.