‘Hello, World!’ is a rite of passage for every coder.
It’s where every app begins. And apps really can change the world.
WWDC is Apple’s eagerly awaited, hugely high-profile developers conference.
We created the concept, writing and identity for the entire event, 2000 line poster included. People got excited. They decoded. They painted their nails. And D&AD gave us a pencil.
We won the Hobbs account at Droga5 in Summer 2015. They were a reliable, beautifully made clothing brand in danger of seeming frumpy.
So we pushed against the high street's obsession with sweatshop sweatshirts and eternal youth. We repositioned Hobbs as a brand that celebrates the woman: the intelligent adult who doesn't need to shout to make herself heard.
David Lachapelle + Boots = interesting meetings, the near destruction of Barcelona and this TV ad.
I become unofficial manifesto writer everywhere I go.
Here are some of them.
The G8 has always been made up of some of the richest countries in the world. And after a bout of bad behaviour in the Ukraine, Russia was kicked out of the summit in 2014. So there was a seat at the table for the first time in living memory.
We launched the G7+1 campaign to spark a debate about introducing one of the poorest nations in the world as the new member, a country that knew a thing or two about resilience, climate change and could teach the world a thing or two about real austerity.
Every year 60% of people break their new year’s resolutions in the first week, because they try to improve about ten things at once. So we launched a new campaign encouraging people to just change one thing.
It was rolled out across tv, print, online and direct mail, helping 500,000 people quit smoking, David Cameron included.
Artisan coffee shop Iris & June wanted to make a newspaper that celebrated quality, taste and the joys of independence. I conducted interviews, edited and wrote the entire publication.
Download the full PDF here
Farfetch is a luxury fashion website that lets you shop for rare pieces at three hundred boutiques around the world. It’s great. But they’d never advertised before. So nobody knew.
We launched a campaign that captured the originality and sartorial flair of the Farfetch fans. The ones who refuse to be spoonfed by Vogue. Who unfollow.
The campaign showed models quite literally turning their back on the rules of fashion. No predictably famous faces. No pouts. Just unique clothes speaking for themselves. And it led to a whole army of newly recruited unfollowers.
For the second season of our Farfetch campaign, we cast the real unfollowers of the world in the starring roles. Not your typical models, these five are taking an unexpected path from campaigning against food waste to Olympic torch-bearing.
Shot in their studios, workshops, airfields and racetracks, our unfollowers also featured in short social films and longer-length online interviews. The campaign was rolled out globally from the pages of Vogue to the billboards of Sunset Boulevard.
The best bit of going out is often the getting ready. It's the moment when the evening is full of potential and it feels like anything might happen. We shot this tv spot with Chris Palmer in a probably haunted mansion with rising Danish star Beate Bille.
Head and Shoulders is medicinal, but in a very, very good way.
Nobody wants to be British in bed. And nobody at K-Y had the money for a big TV campaign. So we created a website where people could go through customs to get their new sex passport, and find out if they were a Congolese warrior or an Italian stallion.
Fanta cut 30% of its sweetness out. Which left an awful lot of unemployed sugar.
In magazine form.
An integrated campaign to launch the UK version of Wired, the magazine about what's next.